Artelli Jewelry Company

This family owned business needed wanted an entire new branding package including a custom designed logo and website package. Artelli Jewelry Company was starting from the ground up, giving members a discount that was highly comparable to competitive name brand jewelry sellers for the same type of quality jewelry.

I incorporated the lion icon mark to the logo design per client request; establishing the strength and beauty as one element. To create trust and comfort in the customer, I used a soft and airy look and feel to the design.