TheraFit Shoes


A collaboration of designs to create the logo, color palette and visual vocabulary, then applying it to the e-commerce website and social media channels. While collaborating with the creative team we designed the identity for Therafit Shoe, a Miami-based women’s footwear designer and manufacturer.

To drive the growth of their social following, we created a “design-your-own-shoe” contest app within Facebook which allowed users to select colors in various zones of a Therafit shoe, share them out to their network and vote on their favorites. The winner received their own custom shoe to their design.ViewSite

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